Small Habits, Lasting Change
HealthbyCALS (Contemporary Age Life Solutions) was a voluntary health-awareness initiative that I co-founded with a colleague to encourage young people to adopt simple, sustainable habits for better health. The project focused on making healthy eating and exercise more accessible through practical, easy-to-follow content.
I was responsible for designing all visual content and managing the account's day-to-day operations. Built and executed without any external funding, the initiative grew through organic engagement and received encouraging feedback from followers who found the content useful and actionable.
Over the course of the project, the page achieved a click-through rate of 13%, reflecting strong audience interest and engagement with the content we created.