Secured 95% at the Indian School of Business’ certificate programme which focused on data-driven decision-making, machine learning techniques, and business insights. Developed a market segmentation and pricing strategy for a consumer electronics retailer using customer reviews and sales data. Applied Python to segment customers and perform sentiment analysis, identifying distinct buyer personas and mapping preferred laptop configurations to each segment. Built a regression model to predict optimal retail pricing, delivering data-backed product recommendations and actionable pricing strategies.